What is Adelaide Metrics?
Founded in 2020, Adelaide Metrics operates at the intersection of adtech and data science. The company specializes in the development of the Attention Unit (AU), a sophisticated metric designed to predict full-funnel business outcomes with greater accuracy than traditional industry benchmarks. By integrating this metric into the programmatic ecosystem, Adelaide enables advertisers to activate attention data in real-time, ensuring that media investments are aligned with genuine consumer engagement rather than mere impressions. This focus on actionable intelligence positions the firm as a vital partner for enterprises aiming to maximize campaign performance in an increasingly fragmented media landscape.
How much funding has Adelaide Metrics raised?
Adelaide Metrics has raised a total of $10.4M across 3 funding rounds:
Other Financing Round
$2M
Angel/Seed
$7M
Angel/Seed
$1.4M
Other Financing Round (2021): $2M, investors not publicly disclosed
Angel/Seed (2022): $7M led by Human Ventures
Angel/Seed (2024): $1.4M supported by AperiamVentures, BlueTreeVC, and Human Ventures
Key Investors in Adelaide Metrics
AperiamVentures
Aperiam Ventures is a leading adtech and martech venture capital firm that provides investment and advisory services to brands, agencies, media owners, and tech companies.
BlueTreeVC
BlueTree Venture Capital provides Series A capital to tech entrepreneurs who embody the tenacity, ingenuity and discipline of the Rust Belt region.
Human Ventures
Human Ventures is a founder-focused investment firm that supports early-stage companies across diverse sectors through a collaborative workshop-based process.
What's next for Adelaide Metrics?
With this latest capital injection, Adelaide Metrics is well-positioned to accelerate its product roadmap and expand its footprint within the global adtech market. The strategic focus will likely center on deepening the integration of its AU metric across diverse media channels and enhancing its predictive modeling capabilities to address the evolving needs of large-scale advertisers. As the firm scales, it will continue to leverage its partnerships with key venture backers to drive digital transformation and set new standards for media quality measurement. The company's ability to bridge the gap between raw attention data and tangible business results remains its most significant competitive advantage in a crowded marketplace.
See full Adelaide Metrics company page
