What is AddShoppers?
Established in 2011, AddShoppers operates at the intersection of consumer engagement and brand strategy, leveraging innovative digital assets to create value for both parties. Their extensive network, comprising over 175 million shoppers and thousands of brands, facilitates a more personalized and efficient online shopping journey. Products like SafeOpt and Minty are central to their offering, enabling users to discover optimal deals and maintain control over their personal data. The company's operational ethos emphasizes growth, collaboration, and adaptability, positioning it as a dynamic entity within the e-commerce technology sector.
How much funding has AddShoppers raised?
AddShoppers has raised a total of $3.4M across 2 funding rounds:
Private Equity
$2.9M
Other Financing Round
$500K
Private Equity (2015): $2.9M, investors not publicly disclosed
Other Financing Round (2018): $500K led by Lighter Capital
Key Investors in AddShoppers
Lighter Capital
Lighter Capital, founded in 2012 and headquartered in Seattle, WA, helps entrepreneurs in technology and digital media secure large amounts of growth capital.
What's next for AddShoppers?
The recent major strategic investment, alongside the substantial overall capital raised, signals AddShoppers' readiness for accelerated expansion and market penetration. This enterprise-level funding is likely to fuel further development of their digital asset technologies, enhance their network's reach, and potentially explore new strategic partnerships. The focus on data protection and offer optimization suggests a continued commitment to building trust and delivering tangible value in a competitive digital landscape. AddShoppers is poised to leverage this capital to solidify its position as a key connector between consumers and brands.
See full AddShoppers company page
