VegPro International

Highly Engaged Employees

VegPro International, established in 1952, stands as a prominent leader in the Canadian agricultural sector. Specializing in the cultivation and distribution of fresh produce, the company is widely recognized for its flagship brand, FRESH Attitude. By focusing on high-quality crop production and sustainable farming practices, VegPro International has secured a significant market presence within the highly competitive North American produce industry, consistently delivering premium vegetables to retail and food service partners.

The company operates across 5 strategic locations, maintaining a robust supply chain for its diverse product portfolio. VegPro International specializes in the production and packaging of baby lettuces, crucifers, and a wide variety of ready-to-eat salad kits. With a dedicated workforce of 500-1,000 employees, the organization leverages advanced agricultural techniques and modern packaging technology to ensure product freshness and quality from its expansive farmland directly to retail shelves across the continent.

In a landscape defined by major competitors such as Taylor Farms, Bonduelle, and Dole, VegPro International maintains its competitive edge through consistent innovation in the fresh vegetable market, reporting annual revenues of $421.9M. The company continues to expand its reach in the B2B sector, providing single-serve and packaged solutions that meet modern consumer demand for convenience and nutritional value. Meet VegPro International's team to learn more about the leadership driving these operational successes and the company's ongoing commitment to agricultural excellence and market expansion.