The Patter

The Patter Ltd, a company established in 2004 to provide event management and marketing expertise. The Patter owned and delivered events including the nationwide REAL Women’s Duathlon Series. It also managed and delivered annual events on behalf of clients including IRONMAN New Zealand, Port of Tauranga Half IRONMAN and Tinman Triathlon. The delive... rables spanned end-to-end management of events including feasibility assessments, funding and financial management, risk management, operational planning and delivery as well as advisory, analysis and reporting services. The Company was acquired by the World Triathlon Corporation, owners of IRONMAN in 2012. Under the ownership of New York based Private Equity firm, Providence Equity, the Company undertook an extensive global acquisition strategy which resulted in the development of three IRONMAN regional business units – EMEA, Asia Pacific and North AmericaRead More