Red Urban

Below youll find a smattering of our favourite work. Click an image to see the full project. Pretty straightforward, right? How do you bring the swagger back to Big Mac in America? In partnership with our sister agency We Are Unlimited, Red Urban led the creative development to introduce three new sizes of the worlds most famous burger with a super... -integrated, highly targeted campaign. It proved that no matter what the moment, Theres a Big Mac for That. A star-filled sky is one of natures most beautiful sights. But because of urban light pollution, an estimated 85% of Canadians cant see more than a few of the brightest stars. Using the Subaru Outback a vehicle known for its adventurous nature to encourage people to drive out to see a beautiful star-filled sky seemed like the perfect fit. In an industry known for celebrity spokesmen and endorsements from real people, not actors, we wanted our spokesman to stand out. To do that, we searched high and low for a spokesman who was neither a celebrity, an actor, nor a real person. And when we found him, we knew we were in for a ride. When you're tasked with telling the epic stories of epic HBC adventurers in the epic Canadian landscape, you'd better make some pretty epic work. We paired the historic explorers of the HBC with relevant modern-day counterparts to tell the compelling and uniquely Canadian - stories of our Country of Adventurers. How do you talk about the agility and fun-to-drive capabilities of the Subaru Forester in an emotional and memorable way? You get an injured sheepdog who knows all his sheep are escaping and he wants to round them up, but he can't, so his master lets him herd sheep from the back seat of the Forester, that's how. Its not every day you come across a 1955 Beetle that has driven around the world 3 times, through several owners, and is still driving today. But when you do, you better make an interactive documentary about it. Actually maybe you shouldnt, because we already did, and its called Once More, The Story of VIN 903847. If a ...Read More