J Carter Marketing

JCM provides flat-rate, CPM solutions that create predictable ECPMs and fill-rates. This allows our publishers the ability to control their own demand priority by utilizing a custom default set-up. This solution is usually best for the publisher that wants to control their own set-up and actively monetize their own inventory. Flat Rate CPM payment... structures make sure that a steady stream of revenue is constantly flowing. Publishers with limited amounts of inventory may consider a flat rate CPM rate their best choice as it will continually add a sure and steady amount of monthly revenue. By having a flat rate payment structure our publishers can then plan and integrate this new steady revenue with their existence in-house sales efforts. We provide all our publishers a login to the AdFrontiers platform so they can be assured of their daily revenue earned. We also provide variable-rate, dynamic CPM (dCPM), 100% fill solutions. Publishers' long-tail display campaigns maintain high quality throughout a users experience. Our experts monetize the publishers display inventory while the publishers sit back and monitor the revenues being earned. This solution is usually best for the publisher with lots of page views and wants to take a less active role in ad monetization. Publishers with large amounts of long tail inventory will consider this option to be of great value as the variable rate can ebb and flow to heights substantially larger than a flat rate solution can. Variable rate structures allow our publishers to take advantage of the Ad Frontiers RTB Marketplace integration meaning that when the market rates go up, so too goes our CPM rate. We provide all our publishers a login to the AdFrontiers platform so they can watch the revenues rise as the markets ebb and flow. With any of our custom solutions, the CPM rate we pay to you (whether flat-rate or variable-rate) is determined by you and should be competitive enough to keep us close to the top of your unsold stack, just below your direct sales efforts.Read More