French Connection

Founded in London in 1972, French Connection is sexy, stylish and has attitude. FCUK is a short, sharp name to stand for French Connection United Kingdom which has become a highly recognisable name and acronym to stand alongside the French Connection logo. Launching in Australia in 1998, the company never fail to keep the brand exciting and origina... l, pushing boundaries and always making a statement. Whether FCUK has shocked or amused, it certainly made you think. Bold, witty and intelligent, French Connections approach to fashion has made it stand out amongst todays high street. In the non-stop world of fashion it takes dynamism and intuition to keep moving and the company is constantly developing the company's product, the company's market and the company's vision of the future just keeps on growing. As the company expand the brand in the Australian and New Zealand market the company continue to develop exclusive product that is relevant to the needs of the company's customer. The key to French Connections success continues to be the combination of exceptional clothes at the forefront of design, affordable prices, clever merchandising and sound business practice that celebrate the company's distinct British heritage. Stores across the globe are designed to be a true extension of the brand whilst being relevant to their local surrounding, so all elements including staff and store design work together to create a shopping environment which is all part of the French Connection experience. Retaining the clean, minimalist simple signature look that French Connection has made its own, the stores provide an environment where the product takes centre stage. Advertising forms an integral part of the environmental concept in store and large graphics form the backdrop for many of the fittings and fixtures.Read More