Digital Advertising Alliance
Membership Organizations · Belgium · 11-50 Employees
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Overview
Headquarters
Betekomsesteenweg 76b, Aarschot, Flander...Phone Number
(347) 770-0322Revenue
<$5 MillionIndustry
ZI Rank: 1
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ZI Rank
2
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About Digital Advertising Alliance
The Digital Advertising Alliance (DAA) is an independent non-profit organization that establishes and enforces responsible privacy practices in digital advertising. It provides consumers with enhanced transparency and control over their data through tools like YourAdChoices, WebChoices, and AppChoices. The DAA aims to help brands and publishers comply with privacy regulations while fostering consumer trust in interest-based advertising. By participating in DAA programs, companies can connect with consumers and certify their adherence to established privacy principles.Explore more
Digital Advertising Alliance Org Chart
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YourAddChoices
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Activity Insights
Digital Advertising Alliance is experiencing very low activity levels compared to other companies in the Organizations sector.
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Digital Advertising Alliance is drawing exceptional interest within the Organizations industry, suggesting notable developments or strong market momentum, learn more about Digital Advertising Alliance.
Digital Advertising Alliance Tech Stack
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Digital Advertising Alliance News & Media
Survey Shows 88% Of Americans Expect To Get Interest-Based Ads; Record 85% Now Recognize AdChoices Icon
Large Majorities Say AdChoices Icon Is Useful and Easy to Understand, While Two-Thirds Say They Have Clicked the AdChoices Icon in Past NEW YORK, Feb. 24, 2026 /PRNewswire/ -- The vast majority of Americans (88%) say they expect to get interest-based ads, and a record 85% recognize the...Digital Advertising Alliance Presents 'Privacy Icon' Award to Rudy Brioché and Federation for Internet Alerts for Policy Leadership and Life-Saving Innovation
NEW YORK, June 5, 2025 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced Rudy Brioché, Vice President for Global Public Policy and Policy Counsel at Comcast, and the Federation for Internet Alerts (FIA) as the 2025 recipients of the DAA's "Privacy Icon" award,...Digital Advertising Alliance Announces Review of Application of DAA Self-Regulatory Principles to AI Systems and Tools
DAA's Principles and Communications Committee Will Consider New Guidance Around AI Collection and Use of Interest-Based Advertising Data WASHINGTON, June 4, 2025 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the launch of a process to consider developing new...Digital Advertising Alliance Releases Guidelines for Use of AdChoices on Connected TV (CTV)
New Guidelines Help Consumers Find Consistent Icon-Based Access to Information and Control for Interest-Based Ads Across CTV Ecosystem NEW YORK, Sept. 12, 2024 /PRNewswire/ -- The Digital Advertising Alliance (DAA) today announced the release of new guidelines for the implementation of...
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Frequently Asked Questions Regarding Digital Advertising Alliance
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The Digital Advertising Alliance (DAA) is an independent non-profit organization that establishes and enforces responsible privacy practices in digital advertising. It provides consumers with enhanced transparency and control over their data through tools like YourAdChoices, WebChoices, and AppChoices. The DAA aims to help brands and publishers com... Read More
