Compass Point Bible Church

COMPASS MEDIA GROUP is a diversified marketing and publishing services company. We help clients build quality relationships with their readers and customers. We develop effective branding, marketing, sales & customer service programs to help grow our clients' businesses - We are an intelligent, imaginative, versatile, commited team of experienced p... rofessionals. Every brand needs a voice. Messaging provides the words that help customers and prospects understand a firm's value (why its useful) and values (what it believes in). It articulates the brand's promise and stimulates desire for a firm's services. A brand's messaging sums up all of the experiential characteristics of a brand and rallies them behind a single flag. In the war for customers' hearts, messaging leads the charge. Messaging can take various forms-a tagline, ad slogans, headlines-but they all share a few common traits. Persuasive brand messages are always brief and convey critical aspects of a firm's brand. Effective brand messages usually oversimplify something that in reality is complex and nuanced. This oversimplication is a good thing, however, because the goal of a brand is to be noticed, remembered and desired. In an over-communicated world, the only way to get inside the minds of prospects is to whittle away at your message until it comes to a sharp point. You may leave some details on the floor, but the thrust will really drive home. The Core Brand Message Behind every great brand is a fundamental core brand message: a compact statement that declares why the brand matters and what it stands for. A core brand message communicates the values and key differentiators that define the brand. And above all else, it makes people in a firm's target audience sit up and care. The core brand message will shape all of a firm's subsequent brand marketing messages. A firm's tagline or ad slogan may closely match the words in its core brand message, or they can take a different form. What's important is that all of a firm's brand messages describe ...Read More