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The first meeting with a potential customer is your audition for success. Nail it, and you’re in; slip up, and your competitor takes the lead. Effective selling goes beyond making a pitch or knowing your product — you also need to be an educator, industry expert, and strategic advisor.
Join our upcoming session on August 15 with best-selling author and sales expert, Anthony Iannarino. He’ll share the skills and insights you need to turn initial client meetings into impactful, value-driven engagements that result in more closed-won deals.
Iannarino will share:
- What Makes an Executive Briefing Successful: Understand key characteristics of a successful executive briefing and how it differs from a traditional sales pitch.
- Securing and Maximizing First Meetings: Explore effective language and tactics for requesting meetings and a step-by-step strategy to secure a first meeting.
- Creating Value at Every Stage: Learn strategies for creating value before, during, and after your briefings with practical meeting-prep and insights to drive meaningful conversations.
- Using AI and Data to Enhance Your Approach: Use AI to quickly understand your client’s problems and overall industry trends for tailored and relevant engagement.
Sign up and you’ll also receive a customizable briefing worksheet.