Most reps rely on a single champion, get blindsided when they lose deals, and then wonder why they never get to the senior stakeholder.
78% of reps report being single-threaded in their deals…when buying groups are typically 8-12+ stakeholders!
Multi-threading is THE key to closing bigger deals and driving account expansion. The best sales teams don’t just rely on one connection—they build relationships across the buying committee and involve the right stakeholders at the right time.
And no, multi-threading isn’t just about “looping in more people.” It’s a strategic approach that gets you to power, secures internal buy-in, and makes deals harder to derail.
In this playbook, we’re breaking down how top reps increase their win rates by 2-3x, shorten sales cycles, and drive expansion by mastering multi-threading.
You’ll learn:
- Why deals stall when you’re single-threaded—and how to fix it
- The multi-threading playbook used by top-performing reps
- How to map out the buying committee and get to power faster
- Email & call strategies to bring in the right stakeholders
- Proven tactics to turn customers into multi-threaded expansion deals