What is Unified?
Unified is a New York City-based company specializing in marketing and business intelligence software. Its platform is designed to provide businesses with actionable insights derived from marketing data, enabling more effective strategy development and campaign execution. The company operates within the competitive MarTech and BI sectors, aiming to unify disparate data sources into a cohesive and understandable format for its clients.
How much funding has Unified raised?
Unified has raised a total of $68.1M across 7 funding rounds:
Debt
$4M
Series A
$10M
Private Equity
$2.1M
Debt
$10M
Series B
$30M
Private Equity
$10M
Debt
$2M
Debt (2012): $4M with participation from Silicon Valley Bank
Series A (2012): $10M led by Advance Publications
Private Equity (2014): $2.1M, investors not publicly disclosed
Debt (2015): $10M featuring Silicon Valley Bank
Series B (2015): $30M backed by Foundry Group, iHeartMedia, Advance Publications, and Upfront Ventures
Private Equity (2016): $10M with participation from Wellington Financial
Debt (2020): $2M led by PPP
Key Investors in Unified
Wellington Financial
Wellington Financial LP is a privately-held specialty finance firm providing term, venture, amortizing and unitranche loans. They manage a significant investment program and are known for backing companies with substantial growth potential.
Silicon Valley Bank
Silicon Valley Bank (SVB) offers a comprehensive suite of financial services for technology and innovation companies. Their involvement suggests a strategic alignment with Unified's growth objectives and technological advancements.
Foundry Group
Foundry Group is a venture capital firm specializing in early-stage information technology, internet, and software startups. Their investment in Unified highlights a belief in the company's innovative approach to marketing and business intelligence.
What's next for Unified?
The recent major strategic investment in Unified suggests a focus on scaling operations, expanding market reach, and potentially enhancing its product suite. This infusion of capital is likely to fuel further research and development, allowing Unified to stay ahead of market trends and competitive pressures. The company's trajectory indicates a move towards solidifying its position as a key player in the enterprise-level business intelligence and marketing analytics space, leveraging this backing for significant expansion and innovation.
See full Unified company page
