What is Motatos?
Motatos operates as a distinct e-commerce platform, positioning itself as a 'different kind of food store' dedicated to reshaping the global food system towards sustainability. By bringing together 'heroes' – likely referring to surplus or imperfect food products – the company aims to foster a waste-free, healthy, and connected future for food. Their operational success is evidenced by their expansion across four European markets and a significant impact on food waste reduction, having saved over 40,000 tonnes of food and consumer products. This initiative directly addresses growing consumer and regulatory demand for sustainable business practices within the food industry.
How much funding has Motatos raised?
Motatos has raised a total of $126.3M across 4 funding rounds:
Private Equity
$5M
Private Equity
$3.5M
Private Equity
$8.8M
Series C
$109M
Private Equity (2015): $5M, investors not publicly disclosed
Private Equity (2015): $3.5M led by Northzone, Edastra, and GP Bullhound
Private Equity (2017): $8.8M supported by Northzone and Norrsken Foundation
Series C (2021): $109M featuring Blume Equity
Key Investors in Motatos
Northzone
Northzone is a multi-stage venture capital fund with significant assets under management, specializing in disruptive technology cycles. With a global presence and a history of investing in category-defining companies, Northzone provides strategic backing to growth-stage businesses.
Edastra
Edastra is an investment company focused on supporting entrepreneurial ventures with a long-term perspective, particularly those with strong competitive advantages and leadership. They provide capital to foster creativity and sustainable growth in their portfolio companies.
GP Bullhound
GP Bullhound is a global investment firm specializing in advisory services, capital transactions, and private equity within the software, digital media, and technology sectors. They support ambitious entrepreneurs and organizations through strategic investments.
What's next for Motatos?
The recent major strategic investment signals a pivotal phase for Motatos, likely enabling further market expansion, technological development, and operational scaling. With a foundation built on sustainability and a proven track record of reducing food waste, the company is well-positioned to capitalize on the increasing global focus on environmental, social, and governance (ESG) principles. Future growth may involve deepening penetration in existing markets, exploring new geographical territories, and potentially diversifying its product offerings to further combat food waste across the supply chain. This strategic capital infusion is expected to accelerate Motatos's mission to create a more efficient and sustainable food ecosystem.
See full Motatos company page
