What is Choice?
ChoiceQR is a technology firm that offers a suite of digital solutions tailored for restaurants, cafes, bars, and hotels. Its platform functions as an integrated system designed to streamline operations by managing online ordering, digital menus, reservations, and guest communication through a unified interface. The company's services are recognized for simplifying operational complexities, enhancing customer engagement, and enabling hospitality venues to efficiently handle ordering, payments, and delivery management via web-based tools, thereby supporting the broader digitalization of the industry.
How much funding has Choice raised?
Choice has raised a total of $11.1M across 3 funding rounds:
Angel/Seed
$1.5M
Other Financing Round
$2.5M
Series A
$7.1M
Angel/Seed (2022): $1.5M with participation from Reflex Capital, Czech VC Presto Ventures, and J&T Ventures
Other Financing Round (2024): $2.5M led by Reflex Capital, Presto Ventures, and J&T Ventures
Series A (2026): $7.1M supported by Smartlink Partners, J&T Ventures, Reflex Capital, and Alea Capital Partners SCR
Key Investors in Choice
Reflex Capital
Reflex Capital is a venture capital firm that supports entrepreneurs, emphasizing experience and personal connections in their investment approach. They act as partners to startups seeking guidance and capital.
J&T Ventures
J&T Ventures is a venture capital firm focused on startups with global ambitions in the CEE, SEE, and Baltic regions, providing funding and business development support from pre-seed to Series A.
Smartlink Partners
Smartlink Partners manages venture capital funds that support entrepreneurs in scaling businesses quickly, investing in companies addressing global challenges across various sectors.
What's next for Choice?
With the recent major strategic investment, Choice is poised for significant scaling and innovation. The company's focus on providing a comprehensive digital ecosystem for the hospitality industry, coupled with its substantial funding, suggests a strategic push towards market leadership. Future developments are likely to involve enhancing its platform's capabilities, expanding its geographical reach, and potentially exploring new verticals within the hospitality technology space. The sustained backing from key investors indicates confidence in Choice's business model and its potential for substantial growth in the evolving digital landscape.
See full Choice company page
