If you’re in go-to-market, you’ve seen the AI demos. Agents, automations, sales workflows that practically run themselves. But without the right data, you’re just scaling mistakes.
That’s why we rebuilt ZoomInfo around the GTM context graph.
Duplicate accounts, wrong entities, mislabeled lifecycle stages, and unvalidated contacts cause agents to misfire. Clean CRM data is now the prerequisite for AI-native workflows, not an optional cleanup task.
Buying signals sit scattered across tools, so reps and agents can’t act on what the business already knows about an account, and the moment to reach high-converting accounts passes.
Teams are moving from standalone SaaS tools to one data ecosystem, but piping intent, website visitor, and enrichment data into the warehouse, CRM, and AI agents brings technical and governance friction at every step.
ZoomInfo connects your CRM, conversations and website activity to verified company data, buying signals and market intelligence. Then it gives you agents that act on it, and a workspace where your team picks up the work.
Every tool in your stack, from your CRM to Data Warehouse, holds its own fragment of context; who signed an agreement, who inbounded on the website, and when your buyer left the account. Individually useful, never the full story.
Agents can’t reason over bad context, that’s why they misfire. Our context graph resolves your first-party data and our data universe into one self-healing account view for humans and agents to run on.
With a fully indexed data foundation, you can query signals and firmographics directly and orchestrate governed, multi-step agents that work against that same unified context.
Build AI agents, automate outreach and orchestrate workflows without piecing the data together yourself: account research, meeting summaries, and signals routed to reps the moment they happen.
The signal that used to fire somewhere nobody was looking now lands straight in a rep’s feed, with the next action already teed up.
The problems above don’t just get fixed once, they stay fixed, because the same context, the same agents, and the same workspace keep resolving them as new data arrives.
One current record, delivered wherever the work happens: into a sequencer, a warehouse, an ad platform, or your own AI agents, without a separate export for each.
Claim the record once and it’s yours to keep. Re-pull, update, or re-enrich it without burning additional credits, so your spend follows the work, not a fixed monthly cap.
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CRMWarehouseSalesforceCRMApollo.ioSequencerAgentWarehouseCRMMixmaxSequencerAgentBigQueryWarehouseDynamics 365CRMAgentCRMThe GTM data layer trusted by over half the Fortune 500
Sequences & emails
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Microsoft Teams
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Marketo
CLAUDE
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